These were again driven by Zahora and Bedecs. After some time this group started to communicate with local authorities as game industry representatives and got recognized by JIC (South Moravian Innovation Center). It is an organisation established by South Moravian Region and City Brno as an agency for support of small businesses and startups. They recommended the game industry representatives to establish a formal unit (cluster) to have a better position when negotiating with local authorities.

In March 2020 “Game Cluster” was officially formed as a non-profit association of people active in the game industry in Brno and its surroundings. The cluster brings together the activities of various entities – from individuals to associations, development companies to schools and universities. It supports all activities related to both digital and board games. Most of its activities are focused on game industry promotion, games education and game industry growth in the region. Game Cluster has currently 34 active members and 16 honorary members. These 34 active members are physical persons who are all voluntarily active in cluster projects. Companies, universities, and other organisations are honorary members. Within the cluster operate several groups (propagation, education, game jams, game incubator). Also the collaboration with South Moravian Innovation Centre continues.

These projects were done or are being worked on: Kompas – student games exhibition; Game incubator – testing phase now (3 teams); Brno Game Jam – regular event for students and professionals; Lektvar festival – showcase of student games and awards. An important part of the cluster is also networking: Visits at schools in Brno region, talks to students and also to teachers; Communication with local authorities, seeking for possible collaboration and fundings; Providing prizes to student’s competitions; Internships at local companies for students; Training for teachers provided by professionals (local studios); Hardware for schools.